Next-Gens Think (and Work) Differently.
Published on: 10 September 2024
Leading the Next Generation examines how Thai leaders can effectively lead a multigenerational workforce in a rapidly changing world. The research highlights key challenges, including generational communication gaps, differing views on career success, the tension between seniority and empowerment, and rising expectations around flexibility and mental well-being. The findings show that organizations do not need to “fix” younger generations, but instead must cultivate a unified organizational culture that balances respect, openness, and adaptability. Effective leadership today requires rethinking communication, redefining growth, and creating systems that allow different generations to thrive together.