Slingshot Group has collaborated in the design, consultancy, and management of the “CMC Success City” project for Chotiwat Manufacturing Public Company Limited. This company is a seasoned expert in the development and production of renowned processed seafood, boasting over four decades of experience with products such as canned tuna, canned salmon, soups, and pet food.

The “CMC Success City” project emerged from the determination of senior management and the Human Resources Development team to create “leaders” at every organizational level, aiming to fortify these leaders to unify and lead a team of over 4,000 employees. This initiative strives to achieve organizational goals to “produce and develop nutritious food for the global community.”

Generation-to-generation change: Research by Slingshot Group indicates that transforming leaders into ‘volunteers’ in the development process not only facilitates rapid feedback but also swiftly closes gaps and enhances development, thereby multiplying sustainable outcomes.


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