From Campus to Corporate: Insights from Students Entering the Workforce is designed to help leaders and organizations better understand the expectations, perspectives, and priorities of the next-generation workforce before they formally enter the workplace. Conducted in collaboration with third-year students from leading universities in Bangkok, the study gathers insights through surveys, discussions, and project-based activities. The research provides an early view into how Gen Z perceives leadership, communication, workplace culture, and social issues, enabling organizations to anticipate upcoming workforce challenges and prepare leaders to engage, support, and work effectively with new-generation employees.

*Remark: This research report is available only in Thai.*