PROGRAM OBJECTIVE

By the end of this program, participants will:

• Understand the principles of influence and persuasion and their application in leadership.
• Develop strategies to build trust and align stakeholder interests.
• Master techniques for influencing without relying on authority, such as leveraging relationships and credibility.
• Enhance their ability to communicate persuasively to gain support and commitment.
• Learn to navigate resistance and manage conflicts constructively.

PROGRAM OUTLINE

MODULE 1:

THE FUNDAMENTALS OF INFLUENCE AND PERSUASION

• Explore the psychology behind influence and persuasion.
• Understand the difference between influence and authority.
• Learn the key drivers of trust, credibility, and rapport-building.

MODULE 2:

BUILDING RELATIONSHIPS AND ALIGNING INTERESTS

• Develop techniques to establish mutual respect and build strong professional relationships.
• Learn how to identify and align individual and team interests with organizational goals.
• Practice active listening and empathy to understand stakeholder needs.

MODULE 3:

COMMUNICATING PERSUASIVELY

• Discover techniques for crafting persuasive messages tailored to different audiences.
• Learn how to use storytelling, data, and emotional appeals effectively.
• Practice delivering persuasive presentations and conversations to inspire action.

MODULE 4:

INFLUENCING WITHOUT AUTHORITY

• Understand the importance of leveraging informal networks and stakeholder mapping.
• Learn techniques to gain support by engaging allies and building coalitions.
• Practice influencing scenarios where authority is limited but outcomes are critical.

MODULE 5:

MANAGING RESISTANCE AND GAINING BUY-IN

• Explore strategies to address and overcome resistance constructively.
• Learn how to use negotiation and compromise to achieve win-win outcomes.
• Develop skills to navigate challenging conversations and maintain relationships.

MODULE 6:

PRACTICAL APPLICATION AND PERSONAL ACTION PLAN

• Participate in role-playing exercises and case studies to apply learned techniques.
• Reflect on personal influencing strengths and areas for growth.
• Create an actionable plan to integrate influencing and persuasion skills into daily leadership practices.