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Sale Secret Code™ is a one- or two-day simulation where participants act as salespeople in competing companies. They are tasked with finding and acquiring clients and developing customer relations. Each company competes for the “Highest Score of Commercial Efficiency”. Teams explore the full process of customer acquisition, development, and management. Through this immersive simulation, participants experience the complete sales process: planning, prospecting, need identification, presentation, managing objections, closure, and follow up.

Learning Format

  • Instructor-led workshop with interactive discussions
  • Realistic learning experience through board game simulation
  • 2-day program

Target Participants

Account representatives, associates, territory managers, business owners, strategists, sales managers, business development professionals, sales exe- cutives and all other professionals who want to improve sales planning and increase their sales

Key Learning

  • Learn skills for customer acquisition, development, loyalty-building, and situation management
  • Understand the key success factors for each sales phase
  • Analyze client portfolios and learn to strategically develop clients
  • Experience real life “events” throughout the entire sales process
  • Apply the learnings to your own client portfolio and sales activities
  • Master communication tools to manage sales process & build relationships

Course Structure

6-PART MODULE

Module 1: Introduction to Sale Secret Code™

  • Basics and background of Sale Secret Code™
  • The context of the SimSale simulation

Module 2: Successful Sale Secret Code™ Process

Module 3: Strategic Sales Planning

Module 4: Sale Secret Code™ in Practice: the 1st Period

Module 5: Sale Secret Code™ in Practice: the 2st Period

Module 6: Bringing It All Together

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SALE SECRET CODE™

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